When Excuse Saves Us

Whether we admit it or not, we don’t want to get rid of our excuses. We don’t want to lose our shield against fear of criticism, fear of failing, and fear of the unknown. Our excuse act as a false hero who saves us from the uncertainty of diving into new and foreign terrain. Our refusal to call relieve us from the temporary discomfort of feeling unprepared and inadequate. Yes, excuses save us — until it hurts us.

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Brian Dela Cruz

I help online coaches turn their course and eBook into an irresistible product your dream client cannot refuse.