What makes stories stick?
Storytelling is the fundamental building block of communication.
It started 400, 000 years ago when the fire was discovered by the early humans.
Stories are what Steve Jobs used to sell you the most coveted phone in the mobile history.
Stories are the one that makes you cry.
Stories calm the troubled heart.
Stories make you smile.
Stories are the things you tell to yourself, every night, when you are about to sleep, remembering all the regrets you have made.
But what makes stories so memorable?
People may forget what you said but they will never forget how you made them feel. — Maya Angelou
It’s emotion.
It is the joy that you feel when you watch a video of a wife and a husband, both 90 years of age, slowing hugging each other and kissing each other.
It is the anger that you feel when hearing stories of a father beating his son into a pulp because the child was unruly. But the truth is, the son is begging your attention and affection.
It is the sadness and the pain that you feel form story of a mother, who had to leave her 7-year-old daughter crying, to work abroad for hope of a brighter future.
That’s how powerful stories are.
But more than emotion, what makes stories sticks is what we call the moment of transformation.
It is the reason why people love rags to riches stories like Pursuit of Happiness and Slumdog Millionaire, or underdog stories like Rocky Balboa and Harry Potter.
It can give you a change of heart.
It can give you the moment of your life.
It can transform you.
Emotions and Moment of Transformation are the most important ingredients in crafting stories that engage, sticks, teach, persuade and even can change others lives.
That’s what make stories sticks.
