“Copywriting is not hard as long as you know your market”. — Ben Settle

Ben Settle, the evil genius of copywriting, (as what Brian Kurtz calls him) always says that “copywriting is not hard as long as you know your market”.

Make sense, right?

When it comes to knowing your market, creating a customer avatar is a straightforward approach.

Old Time, Good Time Approach

We arrive at pre-described demographics of your prospects such as their name, age, marital status, occupation, income, and location.

These days, I received an email with my name on the greetings which makes the email more personal.

Depending on the age group of the majority of your email list, you can talk about topics related to some eras like Justin Bieber for the Millenials or Queen for the oldies rockies.

Parents and single adults have different problems. The email stories you will use may vary from mothers who are going to give birth and those who are breastfeeding.

But more than demographics, which is more objective, there is one important information you need to uncover.

And that is the psychographics.

The One Sentence Persuasion

Psychographic information defines the beliefs, skills, passion, and values of your prospects.

Blair Warren, once said, that people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at the enemies.

That’s the One Sentence Persuasion.

The point of knowing the psychographics is for your prospects to realize that you know what they are going thru, thus, they will assume that you have the solution to their problem.

Takeaways

Both the demographics and psychographics are important in creating your Customer Avatar.

But keep in mind that your first Customer Avatar should not be the final.

As you know more about your prospects, the more you realized what’s more important in them.

This will help you how to tailor-fit your messages that they can relate and in the long run create products that solve their problem.